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TWO-WAY TEXT MESSAGE SERVICES
by Mike Martin
01/02/2004

 

Some business users may already be familiar with text messaging services (using your mobile telephone) to enable you to automatically receive up to date information (on share prices, news headlines or football scores etc).

These services have also become a new business opportunity for many entrepreneurs, always keen to exploit new technology.  Typically, you either send a short text message or even code word to a short mobile phone number or subscribe to a service that sends appropriate information whenever the relevant information is released or changes.

The cost to a business of using some of these services has been as high as £500 per year.  However, one new innovative company is about to significantly reduce this cost and bring such services within the reach of small businesses and private users too.

iTAGG has developed the facility for anyone who wishes to subscribe to their service to register a short code word with them – this could, for example, be your name (but this must be unique, just like an Internet domain name). 

Sending this code word to a specific number will result in information be automatically returned to the sender.  One obvious use for this would be an electronic business card.  Instead of passing out contact information, you just ask your contact or client to text your name to a specific short number and your full contact details etc will be returned to him/her. 

The cost of a basic iTAGG account or code word is £9.99 per year.  This provides the ability to set up the information to be sent in response to any request.  The cost of sending the information can be borne by you, or charged to the requestor via a “premium rate” route at 25p (in which case you, as the account holder would receive 1p “commission”).  An iTAGG code word can be further sub-divided into 20 keywords, each one configured differently.

A more advanced package is also available at £99 per year, which provides for much higher commission rates on responses sent to requestors, and enables information to be forwarded via email etc.

For further information, visit the iTAGG web site at:

http://www.itagg.com/

NB: Mayday Consulting and/or Facilitators UK are not responsible for external web sites and do not warrant any services offered by them.

 
 

We wish to acknowledge with thanks that some of the material contained within this publication has been sourced from Computer Weekly.
 
May Day Consulting Limited and your Chamber of Commerce have endeavoured to ensure the accuracy of the information contained in this publication, but do not accept liability for any inaccuracy or omission contained within it.


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